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Each year always witnesses many traffic-related fatalities and victims of traffic accidents. Although the number of traffic-related fatalities has fallen in recent years, every victim remains one too many. With all the technological improvements in cars and on the roads, it is still the driver who is the principal decisive factor.
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STOK stands for safe road usage.
Motorists' driving behaviour is the determining factor in traffic safety. Motorists usually feel that their own driving behaviour is good. Nevertheless, a majority of road users feels that "other people" drive aggressively. Clearly, the self-image of some drivers is not always accurate.
By giving feedback on actual driving behaviour and comparing this with that of other drivers, a motorist is kept alert.
Research shows that this has a major effect on traffic safety. This improvement translates not only into fewer accidents, but also into reduced fuel consumption, lower maintenance costs, higher residual value and fewer consequential losses. All in all, savings of some 40% can be made in this way.
STOK processes and distributes the data, enabling this to reach the consumer, insurer or finance company in a useable format.
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